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An interactive blog post that ignited the imagination
The largest association for Meeting and Event Professionals - MPI - faced incredible disruption to their industry when the pandemic hit.
No longer able to meet face to face, event professionals were furloughed and the industry struggled to find ways of adapting to new and constantly evolving restrictions and regulations.
Associations most important metric is member engagement, and the MPI Women's Advisory Board wanted to understand what the community was going through to better understand how to serve them.
She reached out to Piccles with an idea for an interactive blog post (read here) that allowed members to draw how they were feeling in response to a series of prompts.
Over 200 images were captured, which transformed into countless visual Mad-Lib's and this video to highlight the experience members of the industry were facing and let everyone feel solidarity in their struggles.