Sensory Storytelling: Piccles and Stimulation Déjà Vu Revolutionize Event Engagement at Palais des Congrès

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Piccles collaborates with olfactory experts, Stimulation Déjà Vu, to create a multi-sensory experience for Salon International Tourisme Voyage attendees.

Sensory Storytelling: Piccles and Stimulation Déjà Vu Revolutionize Event Engagement at Palais des Congrès

Executive Summary

  • Piccles and Stimulation Déjà Vu transformed the way attendees experienced Salon International Tourisme Voyage at Palais des Congrès by inviting them to draw their interpretations of a custom scent.
  • The activation resulted in 120+ unique drawings, enhancing attendee engagement and leaving a lasting impression on participants.
  • 95% of attendees reported enjoying the drawing activity, while 88% felt it added value to their event experience.

About the customer

Palais des Congrès is an iconic events venue in Montreal, Canada, hosting numerous international conferences and trade shows, including Salon International Tourisme Voyage (SITV), a leading travel and tourism exhibition.

Challenges and Objectives

SITV sought to create a unique activation that would stimulate attendees' senses while providing valuable insights into the Palais des Congrès' signature scent, recently introduced by Stimulation Déjà Vu. The goal was to engage participants in an interactive experience, enhancing their overall event experience and generating meaningful conversations.

How Piccles Helped

Piccles collaborated with Stimulation Déjà Vu to develop a drawing activity that invited SITV attendees to capture their olfactory impressions visually. The activation encouraged creativity, fostered engagement, and sparked curiosity among event participants.


The sensory storytelling experience resulted in 120+ unique drawings from attendees, reflecting a wide range of interpretations of the signature scent. A post-activation survey indicated that 95% of participants enjoyed the drawing activity, and 88% believed it added value to their SITV experience.

Future Plans

The success of this collaboration between Piccles and Stimulation Déjà Vu sets the stage for future multi-sensory activations, fostering engagement and innovation in the events industry.