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Cattle farmers left their brand on the event
![Brand your brand](https://cdn.sanity.io/images/krdt7jax/production/815c2eeea5709855063763d2f645de1837e5e781-3016x1744.png?fm=webp&fit=max&w=1920)
The National Cattleman's Beef Association (NCBA) needed an easy way to engage their thousands of members who meat at their annual conference every year. Looking for a juicy way for attendees to interact and leave their mark on the event, Kristin Torres, Executive Director of Meetings and Events reached out to Piccles with a unique idea 🧐
Every cattle farmer has their own brand, many passed down generation to generation, and event organizers wanted to capture these brands in one place.
![](https://cdn.sanity.io/images/krdt7jax/production/3a2d2eeb06c617f364554119d4688cb35375e38a-2000x2000.png?w=800&fit=max&auto=format)
On a massive screen on the show floor, everyone could scan a QR code and draw their brand and enter to win tickets to next years conference.
Piccles email capture functionality was enabled, building a list of all participants, with one lucky winner getting tickets to next years show.
Custom shirts were also created featuring all of the artwork created from the event seen here 👇
![](https://cdn.sanity.io/images/krdt7jax/production/3e74ca89931f40e72b648812492c3ec3c5aa1174-2000x2000.png?w=800&fit=max&auto=format)