Transforming Event Experiences with Piccles at SITV

The Situation

At the Salon International Tourisme Voyage (SITV) held at Palais des Congrès, Piccles and Stimulation Déjà Vu teamed up to revolutionize attendee engagement. By inviting visitors to draw their interpretations of a custom scent, they created an interactive and memorable experience. The activation resulted in over 120 unique drawings, significantly enhancing attendee participation and leaving a lasting impression. A post-event survey revealed that 95% of attendees enjoyed the activity, and 88% felt it added value to their overall event experience.

About the Customer

Palais des Congrès, an iconic events venue in Montreal, Canada, hosts numerous international conferences and trade shows. One of its premier events is the Salon International Tourisme Voyage (SITV), a leading travel and tourism exhibition known for its innovative and engaging attendee experiences.

Challenges and Objectives

SITV aimed to create a distinctive activation that would engage attendees' senses and provide valuable insights into the Palais des Congrès' newly introduced signature scent by Stimulation Déjà Vu. The objective was to enhance the overall event experience through an interactive, sensory-driven activity that would generate meaningful conversations and connections among participants.

How Piccles Helped

Piccles collaborated with Stimulation Déjà Vu to design a unique drawing activity. Attendees were invited to capture their olfactory impressions of the signature scent through art. This creative approach not only stimulated curiosity but also fostered a deeper level of engagement among participants.

• Interactive Experience: Piccles set up drawing stations where attendees could smell the signature scent and then draw their interpretations on digital tablets.

• Creativity and Engagement: The activity encouraged attendees to express their creativity and engage with the scent in a personal and meaningful way.

• Memorable Interaction: By translating a sensory experience into visual art, Piccles helped create a memorable and unique interaction that stood out in the minds of participants.

Results

The sensory storytelling experience was a resounding success, resulting in over 120 unique drawings that captured a wide range of interpretations of the signature scent. According to a post-activation survey:

• 95% of participants reported enjoying the drawing activity.

• 88% of participants believed it added significant value to their SITV experience.

Future Plans

The success of this collaboration between Piccles and Stimulation Déjà Vu paves the way for future multi-sensory activations. By fostering engagement and innovation, this partnership highlights the potential for creative, interactive experiences to transform the events industry and enhance attendee satisfaction.

This case study demonstrates how Piccles can turn a simple concept into a powerful tool for engagement, making events more interactive, memorable, and enjoyable for all participants.