Empowering Fundraisers at the Leukemia and Lymphoma Society

TL;DR

The Leukemia and Lymphoma Society (LLS) refused to let the pandemic hinder their mission to cure childhood cancer. They moved their prestigious Man & Woman of The Year campaign online, ensuring that champions from every region of the United States could still engage their communities and raise vital funds. During this virtual event, Piccles played a key role in helping participants connect with their purpose and maximize their fundraising efforts.

The Challenge

Transitioning to a virtual format posed significant challenges for LLS. They needed to maintain the same level of engagement and motivation among participants, ensuring that the passion and commitment to the cause remained high despite the physical distance.

The Piccles Activation

On the first day of the event, organizers used Piccles to help participants visualize their "why"—the personal reasons driving their commitment to the cause. As participants drew on their phones, they could see their responses, along with everyone else's, appearing in real time on a shared screen. This created an immediate sense of community and shared purpose.

Interactive Engagement

The interactive drawing activity allowed participants to express their motivations creatively, reinforcing their personal connection to the cause. The visual display of collective "whys" was powerful, reminding everyone of the deeper meaning behind their fundraising efforts.

Reinforcing Commitment

On the second day, participants were asked to select a pledge amount they aimed to raise. Before committing, and unbeknownst to them, the Piccles team had compiled all of the previous day's drawings into an inspiring video seen above. This replay served to reinforce their "why" just before they made their pledges.

Setting Ambitious Goals

Participants then used Piccles to write down their fundraising goals. The real-time visibility of others' pledges created a healthy competitive atmosphere, with many participants erasing and increasing their goals after seeing what others were aiming for. This collaborative competition drove everyone to aim higher, benefiting the overall mission of LLS.

The Impact

The use of Piccles during the virtual Man & Woman of The Year campaign helped maintain high levels of engagement and motivation among participants. By visualizing their motivations and seeing the collective commitment of their peers, fundraisers felt more connected to the cause and inspired to exceed their goals.

Conclusion

The Leukemia and Lymphoma Society's innovative use of Piccles in their virtual campaign demonstrates how technology can enhance engagement and motivation in the events and healthcare industry. By fostering a sense of community and reinforcing personal connections to the cause, Piccles helped LLS continue their vital mission to cure childhood cancer, even in a virtual setting.