Elevating the National Association of Realtors' Virtual Conference

TL;DR

Venturing into uncharted territory, the National Association of Realtors (NAR) faced the daunting task of hosting their first virtual conference for their 1.5 million members. The challenge was to create a memorable experience that lived up to the high expectations of Realtors nationwide. Heidi Henning, Vice President of Meetings and Events at NAR, found the perfect solution in Piccles, transforming their virtual event into an engaging and interactive experience.

The Challenge

NAR had never held a virtual event of this size and scope, and there was immense pressure to deliver an impactful and memorable experience. The goal was to ensure that Realtors from across the country felt connected and engaged despite the physical distance.

The Piccles Activation

Heidi Henning discovered Piccles through a recommendation from the Northern Virginia Association of Realtors, a local chapter who had experienced its success at a teambuilding event. Seeing its potential, she quickly devised a plan to incorporate Piccles into the conference.

Interactive Icebreakers and Networking

Piccles was integrated as an icebreaker in each of the 25 committee meetings to help facilitate conversation. Additionally, a 30-minute facilitated networking activity was planned for all attendees. Realtors enjoyed drawing and interacting with each other, which added a fun and engaging element to the event. The theme "Find Your R" was brought to life as thousands of drawings were collected and incorporated into graphics displayed throughout the conference.

Visual Impact

The interactive drawings created a vibrant visual narrative, connecting participants and enhancing the event’s theme. In just 24 hours, the Piccles team compiled these drawings into a compelling video, putting a bow on this groundbreaking virtual event.

The Outcome

Realtors across the country were delighted with the unique and interactive experience. The use of Piccles not only made the event memorable but also fostered a sense of community and connection among participants.

Conclusion

The National Association of Realtors' first virtual conference, enhanced by Piccles, set a new standard for online events. By incorporating interactive elements, NAR successfully engaged their vast membership and created a memorable, impactful experience. This case study highlights Piccles' ability to transform virtual events in the association industry, ensuring they are dynamic, engaging, and visually captivating.