Creating a Visual Vocabulary at the Volunteers of America National Conference

TL;DR

Volunteering is about taking action, so it's no surprise that the Volunteers of America National Conference was designed to be interactive and engaging, rather than passive. To kick off the conference with energy and creativity, Piccles was introduced as an innovative tool to help attendees visualize elements of a healthy community.

The Challenge

The conference needed an engaging activity that would not only energize attendees but also foster collaboration and provide a shared language for discussing community health.

The Piccles Activation

Piccles was used as the opening energizer, inviting participants to draw things they associate with a healthy community. This activity was more than just an icebreaker—it created a crowdsourced visual vocabulary that everyone could use throughout the conference in other workshops.

Interactive Collaboration

As attendees worked in teams to create visions of healthy communities, they drew upon the collective imagery generated by the Piccles activity. This shared visual language helped facilitate deeper discussions and more meaningful collaboration.

Building Connections

The use of Piccles allowed the association to come together as a whole while also enabling more personal connections through group work. Participants were not only able to visualize their ideas but also see and understand the perspectives of others, fostering a sense of unity and shared purpose.

The Impact

The conference was a resounding success, with attendees feeling energized and connected from the very start. The interactive drawing activity provided a powerful foundation for collaboration and community building, setting a positive tone for the entire event.

Conclusion

The Volunteers of America National Conference demonstrated how Piccles can transform events by turning passive experiences into active, engaging, and collaborative ones. By using Piccles to visualize and discuss the elements of a healthy community, the conference not only energized its participants but also fostered deeper connections and more meaningful discussions. This case study highlights the potential of Piccles to enhance engagement and collaboration in the events and tourism industry.