Positioned as a platform for distractive entertainment, kids could feel a sense of connection and community while bored and isolated in their hospital rooms.
At least that's what we hoped for. It was a challenge to get our foot in the door, but by walking in, knocking on doors and relentless follow up, we launched our first pilot project at Montreal Children's Hospital.
The kids loved it, the hospital staff...not so much ?
We were in the oncology unit so a nurse had to scrub each time they interacted with a kiddo, and the effort it took to introduce the activity was more than the busy nurses had.
Inconsistent Wifi, lack of funding, and tons of red tape made market penetration look insurmountable to this bootstrapped startup, so we had to change focus or risk running out of money.
That is when we went BACK to UMass to share these new insights and see if they could find a path of less resistance.